Tuesday, November 9, 2010

Building Our Own Website

We recently went through a website redesign and it was a very interesting process for us. It revealed interesting things about how our company works together on projects and it reminded us what it is like to be on the other side of the web design process.

Mark and I served as the “clients” while the design, development and marketing team members served as both our web design agency but also contributing members of our staff. What an interesting dynamic it was, competitive and cooperative and amazingly productive. I think it brought our whole team together in a way I haven’t seen outside of brewing beer.

I saw how hard it is to communicate a vision sometimes and how exciting it is to have that vision transformed and enhanced. I also really felt the pain of my clients as we struggled to create all of the content for our new website. Luckily for me some of my staff members are great writers and we have some others who were awesome editors. Graphics were a no brainer, I knew they would be beautiful and development stepped up the plate to make everything work according to my “vision”.

Although I love to look at the portfolio and enjoy seeing all the work our team has done in a way I have never seen it before, I gotta love the staff page. Everyone wrote their own biography and each person was really encouraged to express their inner self in their “fun” photo. I think it is a great representation of our company. This page is really what our company is, us. Picture day was a blast and our photographer captured each person so well. Guess which member of our staff doesn’t put up with tom-foolery, although he has a great sense of humor?

We have a great base but we are still playing, updating and tweaking every day. We didn’t try to make sure our site had “everything” or did everything we want it to do right off the bat. It was launched as a child and will continue to grow and mature.

She’s a cute kid isn’t she?