Venturing Out

IAAPA Day 2 report — lots of reconnecting, plus lots of obligatory Dippin' Dots: 

Yeehaw! It was a fun-filled rodeo at this year's FEC reception — especially thanks to WDD's resident cowgirl Katie:

Off and Running

Yesterday I posted right before the show doors opened — and it truly was the calm before the storm! With a great location this year (and some friendly faces...) the action really was non-stop.

Of course it wouldn't be IAAPA without some great after-show events, and this year's opening gala was no exception:

Now on to day 2!

IAAPA Kickoff!

The IAAPA expo floor is officially open and our new booth looks spectacular!

This year we're going with a new approach by introducing an "expert bar". We're encouraging attendees to stop by and ask us anything (really, anything!) about digital marketing. Whether it's an easy question about website design or some obscure SEO problem, we're there to provide answers. Find us at booth #3813. 

Last night WDD helped celebrate "IAAPA Connects" at the Magic Kingdom, decked out for the holidays:

All the Pieces

I love blogs. Every day I read several — some tech, some news, some from friends — and they're ideal for keeping current with what's going on in the world.

Writing for blogs on the other hand — that's a challenge.

Trying to decide on topics and then actually producing it. Mixing up good information with visuals, not to mention having a 'voice' that's informal but informative and enjoyable. Many blogs start with good intentions but after a while... silence. (We're guilty of that, too.)

Time to change that!

Say “Cheese”: Photographing Your Park or Attraction

A great picture is a powerful way to tell a story and portray an emotion.  Having a portfolio of strong images can be the most important tool in your marketing toolbox and yet the majority of amusement parks and attractions are astoundingly bereft of quality images.

To resolve this issue, it only takes a bit of knowledge, planning and creativity.  Note that I did not say that you need a big, expensive photography budget.

Here are 5 Keys to Getting Great Photography.

1.       Have A Plan

2.       Don’t Try and “Grab Some Nice Snapshots”

3.       Use Models

4.       Empty Rooms Don’t Sell Fun

5.       Clean Up Your Images