Getting Ready for IAAPA

It is that time of year again when most of our marketing efforts are spent preparing for the November IAAPA Expo.  If you are not part of the amusement industry you may not know about IAAPA – the International Association of Amusement Parks and Attractions.  The November Orlando show is the “big show” of the year for the amusement industry so of course we will be there!

This year we have increased our booth (#4060) size to 20 by 20!  Mark and I will be going, along with Jeff Prystajko, Scott Brown and a new addition this year Kumi Sano.  We are looking forward to seeing all of our old friends and clients who we rarely get to spend much face to face time with.    If we don’t see you in the booth during the day, we would love to catch you for lunch or a beer in the evening!

Of course we will be doing our regular “educational duty” for the members by presenting educational presentations during the week.    On Tuesday, I will be leading the Mobile Media Forum at 3:30 and on Thursday I will speak on the Family Entertainment Center  (FEC) Track about Mobile Marketing. (See a trend?)  I will also be a facilitator at the Social Media Round Table on Tuesday.

Scott is going to lend his expertise as a former operator and marketer extraordinaire to 2 sessions about Group Sales for FEC’s on Thursday.  Jeff will be presenting some of our cutting edge mobile application technology at the New Technology Showcase on Tuesday.  Whew!  What a week. 

It will be hard work, but a great fun week for us to tell our story to the industry again and to reconnect.