Is Your Engagement Off?

Not your marriage, hopefully! No, I'm talking about something even more drastic — social media engagement.

Are your Facebook posts collecting dust? Your tweets vaporizing into a black hole? Besides spending a small fortune for sponsored posts (which only guarantees more impressions, not necessarily engagement) your other major strategy should be to ensure your communication is fun and imaginative.

Creativity sparks creativity — by inspiring your followers to share, you're now reaching their friends. When they're inspired, they'll share with their friends, and so on. Behold, the amazing power of social media!

I saw an example this morning from Peter Shankman, an acclaimed speaker and social media celebrity in his own right. He simply asked on his own page, "Describe your week using only Facebook stickers. No words. Go."