Say “Cheese”: Photographing Your Park or Attraction

A great picture is a powerful way to tell a story and portray an emotion.  Having a portfolio of strong images can be the most important tool in your marketing toolbox and yet the majority of amusement parks and attractions are astoundingly bereft of quality images.

To resolve this issue, it only takes a bit of knowledge, planning and creativity.  Note that I did not say that you need a big, expensive photography budget.

Here are 5 Keys to Getting Great Photography.

1.       Have A Plan

2.       Don’t Try and “Grab Some Nice Snapshots”

3.       Use Models

4.       Empty Rooms Don’t Sell Fun

5.       Clean Up Your Images

Mobile Applications for Family Entertainment Centers

Everyone at your facility has a mobile phone.  How can you leverage that to improve the customer experience in your park?  Believe it or not, there are actually mobile apps out there right now that you can leverage in your park to make being there more fun and allowing you to extend your brand outside of the park.

 

One of the ways to engage guest is by offering a mobile “game” that users can play that involves interacting with your attractions.  Lavahound is a mobile application that leads your visitors to explore your park in a type of virtual “hunt” for items based on photos.  Guests find items to hunt for on the application.  They indicate when they have “found” the item, and they can find out more information, upload their own images and “share” it as well. 

The new Mini Golf Scorecard, from wddonline replaces paper scorecards and pencils with an application on the golfer’s phone.  Guests can keep score and see their score tallied in real time.  After they finish their game they can post their score to Facebook, letting friends know that they played a game at your facility.

Takeaway:  A cheap, fun and easy game to use at your in-house holiday parties.  It is fun and the results are hilarious! The Sentence Game.  Use paper with your letterhead, because folks WILL take these home.