Smart Analytics

As promised, the slides from my presentation "Smart Marketing: Using Online Analytics to Understand Your Guests" are now available: View Slides Here (PDF)

Cyber Conversions

Happy Cyber Monday! Now that hopefully all of you readers enjoyed a wonderful Thanksgiving holiday, it's time to think about how to not only market your promotions more effectively but to also track customers through the buying process.

Having peeked at numerous others' Google Analytics accounts over the years, I can assert that most never set up goals — making it very difficult to check on the health of your marketing efforts. The good news is it's incredibly easy to set up; just log in to Google Analytics and follow along:

IAAPA 2014 Recap

We said our goodbyes to friends new and old we connected with this week. We had our last cups of Dippin' Dots. And we packed up our booth, feeling great that we gave out tons of great advice at our new Expert Bar.

IAAPA 2014 was over and the week felt like it flew by, but it was still as fun and enjoyable as ever!

In talking to a lot of visitors, I found a few common situations:

1) Nearly everyone is engaged in various aspects of digital marketing, whether it's online advertising, social media or SEO.

Talk About Something Amazing

Lots happening on Thursday! The morning started with Jeff and Mark Kupferman from Six Flags giving a fast-paced, informative talk on using analytics more effectively. Slides will be available soon if you missed it!