Happy Cyber Monday! Now that hopefully all of you readers enjoyed a wonderful Thanksgiving holiday, it's time to think about how to not only market your promotions more effectively but to also track customers through the buying process.
Having peeked at numerous others' Google Analytics accounts over the years, I can assert that most never set up goals — making it very difficult to check on the health of your marketing efforts. The good news is it's incredibly easy to set up; just log in to Google Analytics and follow along:
Showing posts with label e-commerce. Show all posts
Showing posts with label e-commerce. Show all posts
Monday, December 1, 2014
Tuesday, November 25, 2014
Are You Ready for Black Friday?
Unless you're one of the people who camp in the cold outside malls and shopping plazas for days awaiting Friday's amazing deals, the post-holiday holiday is really a win-win for both consumers and retailers. Savvy shoppers can find super shopportunities, while smart marketers can rake in the revenue.
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| Are you ready for Black Friday and Cyber Monday? |
E-commerce is also a huge component — so if you're selling online, are you ready for Black Friday and Cyber Monday?
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