IAAPA 2014 Recap

We said our goodbyes to friends new and old we connected with this week. We had our last cups of Dippin' Dots. And we packed up our booth, feeling great that we gave out tons of great advice at our new Expert Bar.

IAAPA 2014 was over and the week felt like it flew by, but it was still as fun and enjoyable as ever!

In talking to a lot of visitors, I found a few common situations:

1) Nearly everyone is engaged in various aspects of digital marketing, whether it's online advertising, social media or SEO.

2) Nearly everyone who is engaged in those services is NOT measuring the effectiveness of those efforts in any meaningful way!

It's great that marketing departments and individuals are embracing all the new technologies available to help promote their facilities, but I feel that many are almost throwing money away because they aren't actively looking at their analytics (or don't even know how to). 

Imagine trying to run a business without looking at financial reports — you simply can't do it. The same mindset should be applied here with one's digital marketing strategy. Unlike traditional advertising, which typically offers estimated reach beforehand but no means to truly measure impact — digital marketing generally allows you to use tools to measure the effectiveness of your campaigns at every step in the marketing funnel, and often in real-time. 

Here at WDD we want to help our clients ensure they're writing the best posts on social media or are optimizing towards the best keywords on their website pages. That's only half the equation though. We're going to do that by making sure those efforts are backed up with real data. If a campaign works, we'll know, and if doesn't we'll adjust until it does. 

It's your digital marketing budget on the line, and we want to make sure you're getting the best bang for your buck. 

-Jeff