Hi, {FIRST_NAME}! Hope you're enjoying this blog!
Personalization can be incredibly useful when sending out email blasts — chances are you may already have lots of information about your subscribers, and you may be tempted to insert all kinds of merge fields to make your message more appealing.
However...
Imagine if {FIRST_NAME} at the top had been replaced with your actual name. While you as a marketer may find that cool, chances are most people would find it downright creepy. Not to mention plenty of individuals sign up with fake names or misspellings, thus causing that personalization effort to possibly backfire.
My advice — use personalization sparingly. It makes sense when reporting information or its essential to include a person's details in a message. Otherwise, save it for a special occasion!
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