Well, more than just Christmas actually. A new study found that 71% of users will actually self-censor their own posts — they'll start composing or sharing, then cancel the action. In many cases, they find something that to them may seem useful, but then dismiss it within the context of "but will my friends?"
When crafting posts that aim to appeal to more than just your core audience, consider whether the content is something that you feel people will want to share and pass on. Is it just informational? Consider making it into a catchy graphic. Is the verbiage dry? Think about adding some humor.
And that's today's quick tip!
-Jeff
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