As of the 2nd quarter of 2014, 48% of total email opens occurred on a mobile device. (1)
Responsive websites have been all the rage lately, but you need to also make sure your email marketing strategy includes responsive templates as well.
I know that when I'm forced to pinch zoom into reading content that's barely legible as it is on a desktop, that delete button is very conveniently placed for my finger...
-Jeff
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