Extreme Couponing

Your loyal customers sign up for your email list because they're not only looking for the latest news and information, they also want to know about deals.

10% off!

Buy one, get one!

$25 off for every $75 spent!

The list goes on. Killer Infographics cemented that notion even further when they found the following stats regarding emails containing coupons:

• 14% higher unique open rates
• 48% higher revenue per email
• 3.3% clickthrough rates for emails linking to in-store printable coupons (compared to just 1.8% for online coupon codes, which are still higher than the industry average)

Even if your mailing campaign goal is to promote an event or an attraction, it may be helpful — purely as a means to increase open rates — to include and mention a coupon deal within the body of the email and in the subject line.

Happy Couponing!

-Jeff