Smart Analytics

As promised, the slides from my presentation "Smart Marketing: Using Online Analytics to Understand Your Guests" are now available: View Slides Here (PDF)

Myself, along with Six Flags' Mark Kupferman, discuss and highlight:

• Why analytics are important to your organization
• Making the most out of website analytics, including Google Analytics
• Getting valuable insight from social analytics including Facebook Insights
• Best practices when it comes to measuring email campaigns

Enjoy, and please share your feedback and experiences!

-Jeff